Your selections:
- Ward, Steven, Pecotich, Anthony, O'Cass, Aron, Julian, Craig C.
Objective measures of emotion related to brand attitude: a new way to quantify emotion-related aspects relevant to marketing
- Walla, Peter, Brenner, Gerhard, Koller, Monika
Deep reinforcement learning in agent-based simulations for optimal media planning
- Vargas-Pérez, Victor A., Mesejo, Pablo, Chica, Manuel, Cordón, Oscar
Smooth tests of fit for Gaussian mixtures
- Suesse, Thomas, Rayner, John, Thas, Olivier
Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance
- Sahay, B. S., Ranjan, Jayanthi, Thakur, Rajiv R., Nicholas, Stephen
Two decades of agent-based modeling in marketing: a bibliometric analysis
- Romero, Elena, Chica, Manuel, Damas, Sergio, Rand, William
Ethnic marketing: accepting the challenge of cultural diversity
- Pires, Guilherme D., Stanton, P. John
Ethnic marketing: culturally sensitive theory and practice
- Pires, Guilherme D., Stanton, John
The relevance of minority ethnic groups for marketing: a research framework
- Pires, Guilherme, Stanton, John, Stanton, Patricia
Conceptualising the application of relationship marketing orientation to the internal business environment
- Pires, Guilherme, Cheung, Rachel Shuk Yee
Marketing of rural and remote pharmacy practice via the digital medium
- Peterson, G. M., Fitzmaurice, K. D., Rasiah, R. L., Kruup, H.
Brand positioning and its usefulness for brand management: the case of Apple Inc
- Pandit, Ameet, Vilches-Montero, Sonia
Letting the computers take over: using Ai to solve marketing problems
- Overgoor, Gijs, Chica, Manuel, Rand, William, Weishampel, Anthony
Examining the effects of website-induced flow in professional sporting team websites
- O'Cass, Aron, Carlson, Jamie
Studying the effect of market orientation and organisational culture on a brand's performance
- O'Cass, Aron, Ngo, Liem Viet, Budiman, Arief, Bougoure, Ursula
Explaining brand performance differentials between firms via innovation and marketing
Marketing meets data science: bridging the gap
- Moscato, Pablo, De Vries, Natalie Jane
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